Soon the brain's chemical structure actually changes. It becomes hooked into wanting more and more nicotine to make the effects last. When the brain stops getting the nicotine it's used to, we begin to feel withdrawal cravings--actually the brain craving nicotine.

As this nicotine addiction sets in, the brain links everyday habits with smoking, boosting the role of cigarettes. Normal everyday activities begin to trigger the urge to smoke. Drinking coffee in the morning. Talking on the phone. Work breaks. Driving.

So when you try to quit smoking, you're actually fighting a battle on two fronts: 1) physical--that is, nicotine addiction--and 2) habitual, the activities, moods and events linked with smoking.

First, let's talk about cravings. Once you stop smoking, that's when your brain really starts screaming for nicotine. Your withdrawal cravings can actually intensify in the days after you quit. That's where Therapeutic Nicotine--like Nicorette--is proven effective. Nicorette delivers small amounts of nicotine--without the thousands of other toxins and chemicals contained in tobacco smoke--relieving withdrawal cravings.

By helping stop cravings before they start, Nicorette increases your chance of success by allowing you to focus your willpower on changing your smoking habits.

Now to help you change those habits, Nicorette lets you take advantage of an individualized support program from Committed Quitters, an online plan designed to help you quit smoking for good. You can enroll free with the Personal Code from your Nicorette User's Guide. And you'll receive a stop-smoking plan tailored to your specific needs, with plenty of tips to help you along. Using Nicorette with Committed Quitters significantly increases your chances of quitting.

• 4 mg, for people who smoke 25 or more cigarettes a day,
• 2 mg, for people who smoke fewer than 25 a day.

Follow the Nicorette 12-week plan: Nicorette is designed to allow your body to adjust to having less nicotine over a 12-week period through a gradual, step-down process. You use fewer and fewer pieces of Nicorette until you no longer need it at all. But remember, it's designed for a 12-week course of therapy. And to improve your chances of quitting successfully, start with at least 9 pieces of Nicorette a day.

1. Chew each Nicorette piece very slowly several times.
2. Stop chewing when you notice a peppery taste, or a slight tingling in your mouth. This usually happens after about one minute or 15 chews, but may vary from person to person.
3. "Park" the Nicorette piece between your cheek and gum, and leave it there.
4. When the peppery taste or tingle is almost gone (in about a minute), start to chew a few times slowly again. When the taste or tingle returns, stop again.
5. "Park" the Nicorette piece again in a different place in your mouth.
6. Repeat steps 4 to 7 (chew, chew, park) until most of the nicotine is gone from the Nicorette piece (usually happens in about half an hour; the peppery taste or tingle won't return).

Fruit Chill is double-coated for intense fruit flavor with a hint of mint. You can change flavors anytime you want.